Who wants a warm bowl of online brand strategy?

Assigned to create strategies that will showcase how AFURI brings Japan’s most celebrated ramen culture to new cities. Blending tradition with modernity through fresh, high-quality ingredients and refined technique is the AFURI way.

I explored the brand's identity and mission within the community, then developed a series of creative assets. This included print mock-ups, digital advertisements for platforms like Instagram, and a refreshed social media strategy that maintained their authentic, fresh, and elevated aesthetic.

Check out the official deck here. 🍜✨🍶